Novitra Media + The Trade Desk
The Trade Desk DSP: Programmatic Advertising for SMBs
Meet your audience wherever they are, across digital channels and devices, including display, video, audio, native, digital out-of-home, and Connected TV (CTV).
Definition
Novitra Media + The Trade Desk
Novitra Media partners with The Trade Desk to give small and medium-sized businesses access to premium programmatic tools and inventory once reserved for large enterprises. We help advertisers reach high-value audiences across every channel and screen with the added advantage of Kokai, The Trade Desk’s next-generation AI platform that brings smarter audience modeling, predictive optimization, and continuous campaign learning to every advertiser.
Novitra Media + The Trade Desk
Reach Relevant Audiences on the Open Internet
- Premium Inventory Access: Tap into The Trade Desk’s marketplace of over 400+ partners, including retail media platforms, Connected TV inventory, and premium publishers.
- Retail Media Insights: Target buyers using behavioral data from platforms like Walmart DSP.
- Connected TV Leadership: Engage cord-cutters and premium audiences on platforms like Netflix and Prime.
Novitra Media + The Trade Desk
Advanced Targeting with Identity Alliance
- Expanded Reach: Achieve 3x the reach versus single cross-device vendors.
- Seamless Match Rates: Manage match rates and frequency for better customer experiences.
- Precision Targeting: Ensure every impression counts by targeting across channels with accuracy.
Novitra Media + The Trade Desk
Unified Measurement & Optimization
- Closed-Loop Measurement: Connect ad spend directly to online and offline sales.
- Actionable Insights: Refine strategies with data-driven insights from awareness to conversion.
- AI-Powered Optimization with Kokai: Kokai’s AI analyzes live campaign data to adjust bids, budgets, and targeting for maximum ROI and learns continuously to improve future results.
Novitra Media + The Trade Desk
Omnichannel Strategy
- Broad Channel Access: Reach audiences through display, video, audio, native, digital out-of-home (DOOH), and Connected TV (CTV).
- CTV Reach: Access over 150 million Connected TV households worldwide.
- Cohesive Campaigns: Create cross-platform strategies for every stage of the customer journey.
Our Why
Breaking Free from Walled Gardens
A Transparent Alternative
- Unlike walled gardens like Google and Facebook, which control user data and restrict access, The Trade Desk embraces the Open Internet. Advertisers gain transparency, unbiased access to premium inventory, and cross-channel measurement capabilities.
The Open Internet Advantage
Access a diverse range of platforms—websites, apps, and streaming services—for more control, visibility, and optimized results.
Comprehensive Campaign Execution
Create seamless campaigns across CTV, mobile, display, video, and audio. This open approach ensures greater audience reach, optimized spending, and measurable results.
Novitra Media + The Trade Desk
How it Works
Direct Self-Service or Managed Service Support
Choose the flexibility of self-service or the convenience of managed service to run campaigns across all major channels, unifying your efforts for maximum reach and performance.
Smarter Audience Targeting with Kokai
Leverage first-party data, behavioral insights, and AI-modeled lookalike audiences through Kokai’s Seeds to find and expand your most valuable customer segments.
Real-Time Adjustments
Use Kokai’s real-time feedback loops to adjust bids, creative, and placements instantly based on live performance data.
Get in Touch
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