Advertise to Audiences Anywhere

Programmatic DOOH Advertising for Maximum Impact

DOOH media can be purchased programmatically, providing advertisers more efficient and cost-effective access to this inventory than ever before.

Definition

What is Digital Out-Of-Home Advertising?

$DOOH$ is the next evolution of public advertising, displayed on digital billboards, screens in businesses, malls, and other high-density locations. We leverage programmatic buying to secure this inventory, providing Novitra Media’s clients with cost-effective, efficient access to high-traffic environments.

Targeting

Target Your Audience Wherever They Are

DOOH provides advertisers the ability to serve ads to targeted audiences when they are closest to the point of sale and most likely to engage. Inventory includes high impact digital billboards as well as connected screens in:

Bars & Restaurants
Convenience & Grocery stores
Airports & Shopping Malls
Transit stations, Taxis & Rideshares
Office buildings & College campuses

Digital Out-Of-Home Inventory is Unmatched in Physical Size and Viewer Reach

DOOH inventory includes some of the largest displays in digital advertising, allowing greater opportunity for creativity and visual appeal.

Studies have shown that DOOH ads are viewed as less intrusive and are more likely to be remembered in a favorable light.

Viewers are less susceptible to ad fatigue when they are out of the home and 2.5x more engaged than when they are viewing a screen at home.