Boost Conversion Rates

Programmatic Video Advertising that Drives Engagement

Reach a highly engaged audience from mobile to TV and connect with viewers in an informative, engaging ad format across all screens and devices.

Definition

What is Video Advertising?

Video advertising involves strategic ad placement before, during, or after content streams, or directly on a webpage. We utilize three core inventory types, customized for different campaign goals. For maximum flexibility, our Vertical and Outstream video ads integrate natively with webpage content, allowing them to be fully paired with all available advanced targeting methods within the Novitra Media ecosystem.

Targeting

Reach a Highly Engaged Audience from Mobile to TV

Unlock superior engagement with Novitra Media’s video advertising solutions. Video is a proven format for boosting conversion rates, communicating brand personality, and connecting with audiences. It replaces static, dense text with dynamic, creative tools that both entertain and inform. Deploying video ensures you reach highly engaged people in an ad format designed specifically to drive interest and tangible results across all platforms.

Engage Your Audience with Video Ads

Connected TV: Serve ads alongside premium content on CTV devices like Roku, SlingTV, and Amazon Fire. The goal for CTV campaigns is video completion rate (VCR).

Video Advertising: Create a more impactful brand experience where visual and audio elements come together to engage viewers. The goal for this video type is click-through rate.

Outstream: Autoplay your ads as users scroll through a web page to create a less intrusive ad experience. Use outstream video if your campaign goal is viewability.