Elevate Your Message

Maximize Reach with Programmatic CTV Advertising

Unlock the incredible power of the television medium and pair it with unprecedented precision in targeting and measurement.

Definition

What is Connected TV (CTV) Advertising?

Connected TV ( $CTV$ ) is any internet-connected television, allowing Novitra Media to reach cord-cutter households through devices like Roku, Apple TV, and Smart TVs. Because content is delivered Over The Top ( $OTT$ ) and viewers are logged in, this channel unlocks unparalleled precision in targeting and measurement for audiences of any size.

Targeting

Launch Your First Connected TV Campaign Today

Achieve superior campaign optimization with Novitra Media’s $CTV$ solutions. We give you the flexibility to manage and monitor $CTV$ alongside all your digital efforts using unified metrics. Gain essential transparency on ad placement, track impressions accurately, and utilize advanced insights—including cross-device attribution and video completion rates—to adjust and maximize every dollar spent.

Reach Millions of Viewers with Endless Targeting Capabilities

Use geolocation, first-party data, and third-party data to target your most valuable viewers.

Enable cross-device targeting and retarget households across all their devices.

Leverage granular ad targeting traditional TV isn’t capable of.