Create Organic Experiences

Seamless Native Advertising with Programmatic Targeting

Create an advertising experience where branded messages engage audiences as a part of their favorite websites, rather than disrupting the user experience.

Definition

What is Native Advertising?

Native ads create value for a content-focused strategy leveraging blogs, articles, or downloads to drive user engagement through the conversion funnel. Native advertising is a smart tactic for demand generation in B2C campaigns with long sales cycles or B2B campaigns. Native advertising runs through Novitra Media as a creative format, and it can be paired with the same range of available targeting strategies.

Native

Drive Brand Engagement

Native advertising is a creative asset comprising a header, body copy, and an image. When programmatically bought, these fields are intelligently placed in a publisher-styled ad unit, ensuring the message fits seamlessly into the context and design of the website. These units are clearly marked as a promoted or sponsored post, providing transparency alongside an organic user experience.

Native Advertising Aligns with the Look and Feel of the Environment

Quick Integration: Incorporating native ads into an existing Novitra Media campaign takes less than five minutes and can increase your click-through rates by two to three times that of a display asset.

Refined Targeting: Leverage first and third-party data audiences, keyword lists, or contextual targeting parameters from your other Novitra Media ad groups to refine targeting and drive maximum impact.

Demand Generation: The native advertising targeting tactic is best suited for demand-generation in B2C campaigns with long sales cycles or B2B campaigns.