Retail Media
Retail Media Advertising that Drives Real Results
We stay ahead of the curve in the rapidly evolving Retail Media environment, leveraging cutting-edge technology to evolve your advertising strategies. Novitra Media provides robust, end-to-end solutions engineered to maximize your market reach, systematically optimize campaign performance, and consistently deliver tangible, measurable results.
Definition
What is Retail Media
Retail media leverages large retailers’ robust purchase data sets and sites/apps. It allows us to attribute online and in-store sales to advertising campaigns. Retail media is key as we move from an opt-out internet to an opt-in one.
Retail data & activation enhances how brands reach their best audiences at scale and measure campaign effectiveness.
Deterministic & Future-Proof
Verified data based on loyalty programs and online & in-store purchases
Accurate & Scalable
Purchase behavior is the number one predictor of future behaviors
Lifetime Customer Data
Years of customer data means accurate life stage and lifestyle segments
Cross-Channel Accountability
Measure holistically across every channel
Retail Media
Connected TV Digital Advertising for Retail
Novitra Media’s Advantage: Precision Meets Performance
Maximum Engagement: Immersive, high-quality content captures viewers’ attention more effectively than other digital formats.
Data-Driven Targeting: We leverage rich first-party data to deliver personalized ads that resonate deeply with specific audience segments.
Real-Time : Track ad performance instantly, enabling real-time adjustments to optimize spend and drive better results.
Integrated Storytelling: ’s visual and auditory power allows us to build compelling narratives that seamlessly integrate with your other channels, boosting brand loyalty and sales across every device.
Our Why
Why Choose Us For Your Retail Advertising
Outpace the competition with Novitra Media’s leading-edge Retail Media solutions. We harness the combined power of top-tier , , and innovative proprietary technology to fuel your advertising success. Contact us now to begin your journey toward unparalleled performance and market dominance.
Maximize Profits and Incrementality
Drive profits and ensure your ad spend achieves sales goals efficiently with Novitra’s Retail Media Management solutions. Leverage share of voice to drive overall growth with the same ad spend.
Advanced Analytics and Reporting
Gain actionable insights with our comprehensive analytics and reporting tools. Track the performance of your campaigns in real-time and make data-driven decisions to optimize your strategy.
Customizable Ad Products
Offer customizable ad products to media buyers, leveraging your first-party data to target users outside owned properties. Our platform allows you to tailor your advertising approach to your unique business needs.
Get in Touch
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